MK116 - Scott Reames - Nike's History & Success: How the Swoosh Became a Global Icon

Scott Reames is a former Nike Historian who spent his career in public relations - at the Eugene Family YMCA; then moving to Fleishman-Hillard and working on the Valvoline account. In the early 1990's he began working at a number of Niketown locations, and eventually put together a proposal to create the Department of Nike Archives, or "DNA". In 2012, Phil Knight asked Scott for help gathering materials to help him write his memoir, "Shoe Dog". Scott continued his work with Nike at DNA until his retirement in 2021.